Consuming Millennials (Part 2): From Consumption to Presence

Part 2 of my article has now been published in the Christ and Cascadia journal:

Churches will try just about anything to stay relevant. From music to mochas, countless attempts are made by churches to appeal to culture, especially the next generation. Don Draper, the famous advertiser from the hit TV show Mad Men, says, “Advertising is based on one thing, happiness.” And like Draper with his marketing savvy, churches often stop at nothing to make people happy. But with such a reality comes a warning:

We must learn to exist in a consumer culture but not forfeit our souls at its altar (Skye Jethani)

To retain the “soul” of the church, as Jethani incites, engaging millennials must move beyond consumeristic attempts at church retention (see part 1). Instead of competing for millennials, the Cascadia church needs to find ways to connect with millennials. The paradigm of “faithful presence” is one such way.

Contrary to slick marketing efforts, faithful presence roots discipleship in the character of God and the reality of everyday life. James Hunter Davison, in his book To Change the World, describes faithful presence as the church’s task to “bear witness to and to be the embodiment of the coming Kingdom of God,” where Christians function practically as “a different people and an alternative culture that is…integrated within the present culture.” Deeply theological and necessarily practical, such a view challenges faith and consumerism in Cascadia, particularly when it comes to cultural engagement and local relationships in daily life...

Read the rest here.

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